Electronic Books

Total Books: 1 - 2 /2
International Luxury Brand Strategy / Pierre Xiao Lu

Gives an overview of how a luxury brand is created through the understanding and application of economic rules and through ...

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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

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Total Books: 1 - 2 /2